You may be rolling your eyes a bit, wondering what on earth your short term let has in common with a resort. When most people hear the word resort, they think of luxurious holiday destinations complete with umbrella-enhanced drinks, impeccable service, and a non-stop selection of things to see, do, and experience. While you may not be able to compete with an experienced resort exactly, there are a few ways that you can still think and act like a resort.
To help give you some inspiration on how to run your short term let like a luxurious resort, we have put together a few ideas to consider. While these tips won’t stop guests from choosing resorts, they may, however, make your guests a lot happier when staying at your property.
How to Run Your Short Term Let Like a Resort
There are a number of strategies that you could consider for your short term let to run it as though it were a high-end resort. Some of our top picks include the following:
- Narrow down your audience focus. Some of the best resorts in the world are adult-only resorts that have a strict policy on age. These over 18 resorts appeal to a very specific target market that includes romantic travellers, groups of friends, older family members, retirees, and anyone else seeking a child-free environment. Family-friendly resorts, on the other hand, cater to families travelling with children. That means that a number of age-appropriate facilities and activities are offered. Narrowing down your audience focus to target a specific group is a simple way to position your rental to your ideal traveller.
- Offer an all-inclusive experience. While most accommodation is provided on a room-only basis, resorts are typically all-inclusive. There are a number of ways that you can add a sense of inclusive deals to your offer, however. You could update your nightly rates, including one or two selected activities such as a personal chef, chauffeur tour, walking tour, wine tasting or spa treatment voucher. Even if this brings up the rates, it can give the illusion of inclusive luxury.
- Provide the best possible customer service. One of the biggest mistakes that new short term rental owners make is treating customer service as an after-thought. Guests seek out resorts because they provide the best level of service possible. Even 3 and 4-star resorts provide an exceptionally high level of service that includes guest concierge, 24-hour assistance, and professional service from a team of highly trained support staff. The best way to ensure that your rental gives guests the same luxury as a resort is to invest in a short term rental manager who is able to run your rental like a world-class establishment. This is your best chance at providing a full guarantee to guests that they will always be treated like royalty.
- Don’t forget about the small details. Often, it is the small touches that make the most difference in how guest see (and talk about) your rental. When you under-promise and over-deliver, you are in effect going over and beyond expectation. This is always the best approach. Think of how you can wow your guests from their very first interaction with your rental until their final check-out. Once you learn how to go over and beyond expectation, you will soon start to develop a reputation for all the right reasons.
Interested in learning more about working with a short term rental manager? We offer a full service approach to vacation rental management that includes marketing, day to day management, guest concierge, and bookings management. Contact us today to learn more about how the right manager takes your short term let to the next level.