The very first introduction that potential guests have to your property is your vacation rental description. This is where guests are able to find important details about your property – where it is located, what it offers and why they should stay. Along with your photographs, the description helps to sell your property. Despite the huge importance of short term rental listings, this is still something that is treated as an after-thought.
In this mini guide, we take a look at some of the most essential elements for any vacation rental description. Keep reading to find out how to craft the perfect description that will attract guests and encourage bookings.
Crafting a Better Vacation Rental Description
Some of the things that you should consider before crafting your vacation rental description include the following:
- Keep your headline simple. You do not need to include the number of bedrooms and bathrooms in the headline, as this information is already displayed on your listing. Instead, use the space allocated for your headline wisely. Ideally, you should include the name of your property along with a short description. For example, you could use something like this: ‘Sunset Villa – Sea-Facing Villa in Cape Town’, or ‘Sunset Villa – Spacious Cape Town Villa.’
- Be descriptive, not over the top. Descriptive language is always a good way to help potential guests get a visual idea of what to expect. With that said, you do not need to go overboard. Too many adjectives will either sound over the top, or it encourage expectations. Rather than waxing lyrical about each and every room, give a clear outline of features that will add the most value. By focusing on your rental’s top features, you will also help to market it realistically.
- Keep to your character limits. Remember that many guests view listings on their phones. Make sure that your listings are kept short and sweet, so that they are well under the character limit. That does not mean writing just one or two lines however. Ideally, you want to summarise your key features without wasting space or missing out any important details. That takes us to our final point…
- Invest in professional help. A short term rental manager is your best bet of creating professionally written listings that are updated regularly. This will also help you market your rental effectively across multiple channels. Along with marketing, rental managers also provide day to day management, bookings management and even guest concierge as well, which will add even more value.
Looking for more tips? Read our list of common vacation listing mistakes to get an idea of what not to do. You can also find even more advice in our guide to improving your listings. If you would like to know more about working with a dedicated vacation rental manager, you can get in touch to arrange an evaluation of your property. From there, you will be able to find out more about how a good manager assists with your vacation rental description and marketing.