In a destination with a high tourism rate, it is easy to market private holiday lets. True or false? How accurate this statement is comes down to how you position your let. The trouble with high tourist areas is that there is also a very high rate of competition. When a large number of lets are all vying for the same space, it means that you need to offer something that goes over and beyond the usual.
How can you be sure that you stand out in a highly competitive market? For starters, you can consider the way in which you position your rental. Keep on reading to get our expert tips on how to market private holiday lets effectively.
Avoid These Mistakes When Positioning Private Holiday Lets
Wondering how to market your rental so that it competes against the many other similar private holiday lets in your area? Consider the following tips to help you stand out from the rest…
- Not considering your niche. Niche marketing is especially useful within the broader travel industry. This is not surprising when one considers the large diversity of travellers out there. Whether you decide to target families, couples, luxury travellers, singles, business travellers or even specific niche travel groups, catering to a smaller, relevant group can help you position yourself more effectively. To use an example, you would find it much easier to attract luxury travellers if your rental was tailored to this group compared to if you had to market it to a broader audience that may or may not include luxury travellers.
- Not putting time or effort into your listings. There are many listing mistakes that can ruin even the best laid plans. Whether your listings are riddled with grammar and spelling mistakes, you are not using descriptive language, you are not including high resolution images along with your image or you are not listing your property in the right places (or at all), there are many ways that you can fine-tune your listings to bring maximum exposure.
- Not getting professional help. Finally, one of the biggest mistakes setting your marketing back is not getting help from the experts. Self-managed short term lets are far harder to achieve than you would think. Not even a housekeeper can compare to a comprehensive short term rental manager who is able to help you get the best results from your rental strategies. A manager will not only help you market your rental, but also help you manage your bookings, ensure that your property is managed on a day to day basis and even assist with guest concierge that further adds value and helps you grow your results. This is easily the most effective way to position your property as one that caters to guests and their needs.
Looking for help in getting started with your short term rental investment? Totalstay offers short term rental management solutions that are designed to help you grow your rental business. Get in touch with our helpful team today to learn more about our unique solution for private holiday lets.