As we get further into the new year, it’s time to start reflecting on what is really getting in the way of your short term holiday rental success. If you have created a few listings, had a few guests, and even had a review or two without seeing any major results over the last few months, it may be time for some serious introspection. How do you know whether you are on the right track? What are you doing wrong?
To help give you some direction, we have put together a list of the things most commonly affecting short term holiday rental success. Keep reading to find out where you may be going wrong.
Top Things Affecting Your Short Term Holiday Rental Success
Getting straight to it, here are some of the things to look at to finally achieve short term holiday rental success:
- Your photographs. These are the very first thing that people notice. Don’t assume that lighting is your only problem. There are many things that separate a good photo from a less than inspiring photo. Angle, saturation, editing, brightness, focus, and depth of field are just some of the things. If you do not know what half of those terms mean, it is worth hiring an expert. Better yet, hire a short term rental manager who will not only take professional photographs but also create professional listings and then promote your listings across major channels.
- Your listing description. Your description is what people notice after images. When you treat this as an after-thought, there is a far higher risk of spelling mistakes, slang, formatting issues, missing information, incorrect details and other inconsistencies. A good listing description has the power to change minds and close deals. Remember that the next time you are about to update your listing.
- Your property. What about the property itself? When was the last time you considered redecorating? Are you using old hand-me-downs for furniture and decor, or have you taken the time to invest in brand new furnishings that will appeal to international travellers? Would you want to stay at your property? Think about how you can improve your layout, rooms, and amenities in a way that makes people truly want to stay at your property.
- Your area. What about the area itself? Does it typically get a decent number of tourists each year? Is it far away from everything or within easy reach of the CBD, beaches and other attractions? If it is the area that is holding you back, you could look at marketing your rental differently, perhaps as a retreat to escape the city. You could also think about selling your property and investing in an area that offers more potential.
- Your approach. Finally, what is almost certainly holding you back is your approach. If you are trying to do everything yourself, you will soon find that you struggle. Investing in a short term rental manager is the best way to treat your rental like a business that runs smoothly at all times. This leaves you free to focus on all your other responsibilities, without the day to day stress of trying to run, manage and grow your short term let.
If you’d like to know more about working with a manager, get in touch with the Totalstay team today. We will help you take your short term holiday rental results to the next level this year.