Whether planning for Valentine’s Day, or honeymoon, beach rental marketing is key to targeting couples. Romantic travel makes up a small but significant portion of the leisure travel market. Including honeymooning couples, groups of couples and any other couple travelling with romance in mind, the needs of this group are somewhat unique. The majority of couples seek out compact accommodation that is ideally suited to two people. Others, particularly those travelling with other couples, may seem out larger apartments and villas.
What is the best way to target couples? And, better yet, how can you ensure that your beach rental marketing efforts are tailored to appeal to the romantic travel market?
Beach Rental Marketing Ideas for Targeting Couples
Before we share some of our expert tips, it’s always good to understand the specifics of the market that you are targeting. Here in Cape Town, wedding, honeymoon and romantic tourism is a growing sub-category within the general leisure sector. Thanks in part to numerous travel awards, a wide range of activities, beaches, natural attractions, historical sights and other landmarks, and a breath-taking diversity of scenery, the Cape has become a mecca for couples seeking to escape and unwind. This travel market typically seeks out accommodation that includes features such as swimming pools, Jacuzzis, ocean views, luxury spa master suites and private gardens. Many veer towards coastal regions, such as Clifton and Camps Bay.
How can you align your beach rental marketing strategies to target these travellers? Some tips to keep in mind include the following:
1/ Design romantic travel packages.
A tactic that works well for seasonal travel such as Valentine’s Day as well as off-peak travel seasons is carefully designed romantic travel packages. Instead of treating your property like a regular listing, think how you can position it to appeal to honeymooners and couples. Planning a special, exclusive package that includes accommodation over a weekend is the most effective way to do this. You can back this up with high quality, professionally taken photographs, clever descriptions that invite travellers to experience a magical getaway at your property, and carefully crafted listing titles that attract attention from the very first glance. You could also consider partnering with local spas to include an all-inclusive weekend that incorporates accommodation and pampering.
2/ Include value-added extras.
On that note, it is essential to put yourself into the shoes of your potential guests to consider how you can go one step extra. What can you include that will transform your property into a romantic retreat, rather than just another beach rental? You could consider making structural changes to include an upgraded master bathroom, or a hot tub, outdoor shower or plunge pool. You could include smaller, easier to install features such as a larger bed, top quality bedding, soft lighting, luxury spa toiletries, robes, slippers, decor, plants and even fresh flowers. You could provide bespoke services included in your accommodation rates, such as butlers, massage therapists, personal chefs or chauffeurs. You could create tailored-made itineraries based on the preferences and interests of each couple who book your beach house. You could also offer small but thoughtful touches such as bubbly, chocolate, picnic lunches, candle lit dinners, and romantic DVDs. These things may not seem like a big deal, but they will all help position your rental as an idyllic spot for couples, which in turn helps your beach rental marketing efforts significantly.
3/ Expand your reach.
Now that you have prepared your beach rental, how can you ensure that you get the best possible results from your efforts? Comprehensive short term rental management is easily the best way to reach your ideal audience while growing your reputation. An experienced holiday rental manager will work with you to market your property across multiple channels. Full short term rental management services will also be provided, to ensure that your property is expertly managed on a day to day basis. In addition that that, you will also get assistance with bookings management and even guest concierge, to further grow your success.
Keen to learn more about our innovative holiday rental management solutions? Contact Totalstay today to get an evaluation of your property and find out more about beach rental marketing, the smart way.