With Valentine’s Day around the corner, many short term let owners may be wondering how to attract more couples to their apartment, villa, guest house or self-catering holiday home. Although couples travel throughout the year, the month of love is when many will decide to plan a short trip. In 2018, Valentine’s Day falls on Wednesday 14 February 2018. A number of couples will be planning a long weekend over this time, which gives you the prime opportunity to position your rental.
Take advantage of last minute bookings with the help of these useful tips that help you get your short term let ready for couples this Valentine’s Day.
Getting Your Short Term Let Ready for Valentine’s Getaways
Some of the things that you could consider to attract couples to your short term let this Valentine’s Day include the following:
- Set the tone. Style your rental with romance in mind. Look for scented candles, fresh cut flowers, luxurious bedding, baskets of fresh fruit, a selection of wine, a box or two of chocolates, snack platters and any other treats that will make couples long to visit your rental. You can then take photographs that will help to sell the experience. For best results, work with your short term rental manager to ensure that your photographs are professional and highly visual.
- Sell the experience and not just the rental. What can couples do when staying at your rental? What activities are on offer in the area? Whether it is a list of romantic movies showing at local cinemas, tickets to open air movies at The Galileo, a personalised list of suggestions on restaurants and cocktail bars nearby, his-and-hers spa kits or bicycles, a collection of romantic movies or anything else that would add value, be sure to include these in your listing description. Once again, the best way to ensure that you sell the experience properly is to work with your manager to create professionally written holiday rental listings.
- Partner with local businesses. You don’t have to go broke, but you could speak to a restaurant or cocktail bar, a spa, a tour company, and perhaps a local wine estate about creating exclusive packages for your guests. If you are able to offer your guests a package that enhances their stay, they are far more likely to book. Speak to your manager to find out how to market your property in a way that adds value to your guests.
- Market wisely. Short term rental marketing is no small challenge. Trying to do everything on your own is the quickest way to fail. Instead, invest in a manager who is able to offer comprehensive marketing across multiple channels, as well as day to day management, bookings management, and guest concierge. This is the best way to ensure that your package and listing are promoted efficiently, in a way that reaches the right people at the right time.
Interested in learning more about how to market and manage your rental? Contact Totalstay today to find out more about our exclusive short term rental management solutions and find out how you can take your short term let to the next level, all year around.