What role does video play in your vacation rental listings? Actually, a bigger role than you may realise. Video has become one of the biggest trends in social media, helping to encourage connections and emotional response. In the short term rental industry, video can also build trust, give guests a sneak peek of what to expect and create short term rental listings that appeal on a far greater level than text and images.
Keep reading to find out why video matters, and how to use video to create rich, visual vacation rental listings that genuinely add value to your potential guests.
Using Video on Your Vacation Rental Listings
Video is a great way to enhance your vacation rental listings so that they attract bookings. Here are some things to keep in mind when creating videos for your listings.
- Get help from a professional. One of the many reasons to consider working with a dedicated short term rental manager is that it gives you the benefit of professional vacation rental photography and video. This will ensure that your video is appropriate, well-made and designed to convert more bookings. There is a very real risk of video having the complete opposite effect if it is not done properly. This is no time for amateur footage that makes your property and brand seem cheap.
- Include sub-titles. A number of studies indicate that many people watch videos without sound. There are many reasons for this, from watching at work or in a public space to having phones on silent. It is vital that people can still get information from your video even when their sound is off. Use sub-titles that are easy and clear, in large font that can be read by all.
- Focus on your selling points. What makes your property worth booking? Which features will guests love the most? What are the comments you receive about the property most frequently? By focusing on the top features, you can paint a visual picture of what guests can expect. This will ensure that your video works to its full advantage, helping to attract guests right away.
- Go easy on the special effects. As fun as these can be, now is not the time to get overly creative. The main point of this type of video is to showcase your rental in a way that appeals to potential guests. If you are wasting time on clever tricks rather than keeping the focus on the property, guests may lose interest or even be put off by cute, funny or silly additions to the video. Animation and other features can be amazing in certain instances – in this type of video, you want to focus on the experience guests will have when staying at your property. You could include a virtual tour of the neighbourhood, a sunset over the ocean, a perfect morning to wake up to, a luxurious bedroom and bathroom or even a roaring fire or BBQ that makes guests long to enjoy a meal at your rental.
To find out more about our professional, bespoke solutions for short term rental owners, simply contact Totalstay today. We will help you craft the perfect vacation rental listings while managing your property from top to toe.